Citizen Coke: The Making of Coca-Cola Capitalism (Kobo eBook)

Citizen Coke: The Making of Coca-Cola Capitalism By Bartow J. Elmore Cover Image
Available Now


"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Product Details
ISBN-13: 9780393245936
Publisher: W. W. Norton & Company
Publication Date: November 2nd, 2014