The number of gins released each year since 2010 has increased dramatically. Early on in the Gin Renaissance a brand was able to carve out shelf space by simply existing. By being the first distillery in a place since 1900; by being the only distillery to use a certain botanical, but these easy wins for product developers are rapidly diminishing. The 2020 edition of Consumer Taste Preference in Gin and Botanical Spirits provides accessible, affordable and actionable research for distillers and product designers looking to create a gin based on what people are looking for. New in the 2020 report: * How does a gin drinker's age or gender affect what kind of gin they are looking for?* Are there regional differences in what gin drinkers are looking for? * How does the perception of "heat" or "warmth" in a distiller's base spirit affect marketability or flavor perception?* What times of the year should I be promotion my gin, based on its flavor?* How does a distiller's botanical choice correlate with what flavors people are perceiving in their products?* What sort of flavors do 'botanical spirit' drinkers want. (i.e. if people search for a gin with zero juniper in it- what are they searching for?)Further, the 2020 report Includes an in-depth look at the gin preferences of emerging gin markets. In particular Asian and African markets where interest in gin had grown dramatically in the last five years.