The Design Museum is working to place design at the center of contemporary culture and demonstrates both the richness of the creativity to be found in all forms of design, and its importance.
Alex Newson is a curator at the Design Museum in London and a keen cycling enthusiast. He has worked with a number of cycling's most celebrated names and manufacturers, including Chris Boardman, Bob Haro, Graeme Obree, Team Sky, Pinarello, Colnago, Trek, Santa Cruz and Felt.
