This is a biting memoir by Joe Finnigan, former EVP & senior partner at Fleishman-Hillard, one of the world's leading public relations consultancies. It's one of the most insightful, authentic, witty and provocative books ever written on the inner workings of PR and, by extension, corporate America. Richly anecdotal and extraordinarily personal, it deals with the author's professional experiences and his demons, and provides a rare glimpse into a storied agency as it grows from a fledgling venture into a PR superpower. It deals too with the author's search for the WWII soldier-father he never knew, and covers the sale of Fleishman-Hillard to Omnicom and the shocking acquisition of Anheuser-Busch by InBev. It covers the author's 'extracurricular" triumphs and tribulations, especially his relationships and his battle with alcohol. Along the way, the reader meets various celebrities and captains of industry, plus the savvy aides de camp and hapless buffoons who did their bidding.
About the Author
Joe Finnigan spent 35 years in the public relations business, most of it in St. Louis as an award-winning senior partner with Fleishman-Hillard, Inc. helping to build it into one of the world's largest and most successful agencies. A native of Springfield, Illinois, he is a graduate of the Marquette University College of Journalism (1966). Now retired, he and his wife, Connie, reside in Ladue, Missouri.