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The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small.
Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design.
Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits.
Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible.
BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.
Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
About the Author
BJ FOGG is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.
“Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us).” –Gretchen Rubin
New York Times best selling author of The Happiness Project
“BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.” –Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich
“BJ Fogg’s work is transformative….We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.” –Daniel G. Amen, MD, New York Times best selling author of Change Your Brain, Change Your Life
“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” –Tony Fadell, inventor of the iPod and Co-inventor of the iPhone