Zuppardi’s art, done in mixed media, is the perfect complement to a tale about young boys and imagination. His rough, sketchy style..., bright palette and prominent use of cut, torn and colored cardboard gives readers a kid’s perspective and makes it seem as if this truly is the siblings’ story. ... George shows readers how imagination (and a few simple household items) can transport them to another world…and the ties that will bring them home.
—Kirkus Reviews (starred review)
The natural cycle of an older brother's exasperation, longing for solitude and eventual return to the cheery noise of his brothers plays out in a funny fashion in Sam Zuppardi's 'The Nowhere Box'... The young reader will cheer for George but also feel a pang for the boys he left behind. ... [An] exuberantly illustrated picture book.
—The Wall Street Journal
George’s plight will be familiar to kids dealing with exasperating brothers and sisters or a budding sense of introversion, and his isolationist escapism is treated both gently and enthusiastically. Zuppardi’s untidy illustrations in acrylic and pencil are kid-inspired with their scratchy, repeated outlines and thick, unevenly applied coloration; cardboard is used in the presentation of George’s imagined worlds in Nowhere, giving the pictures a rough, three-dimensional whimsy and providing a clever nod to the box itself. George—whose red striped shirt and boxy imagination are reminiscent of Watterson’s Calvin of Calvin and Hobbes in iconicity if not in nature—and his brothers are little more than glorified stick figures with huge heads, yet just a few facial details allows them to be strikingly expressive. Bound to appeal to a wide range of kids because of its celebration of both collaborative and solitary play, this could be used in a storytime about siblings or imagination...
—Bulletin of the Center for Children's Books